Web design and lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use websites to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive presentation, we cover topics ranging from content marketing and website SEO to analytics and more. We will also cover topics ranging from Google+, the importance of social shares, link-building, video (YouTube) and more. We will be giving out another free SEO checklist (mapping the value Google’s page rank algorithm puts on different types of marketing channels) as well as other resources at the meeting.
Join our event, and learn how a website can fill your sales funnel with qualified, quality leads.
Address: Lafayette Chamber of Commerce, 100 Lafayette Cir # 103, Lafayette, CA
Meetup: http://www.meetup.com/Young-Professionals-Group-Lafayette-CA/events/201665802/
Date: Thursday, August 28th, 2014 5:30pm – 7:30pm
You’ll learn how to:
- Reach your audience more effectively
- Build a robust lead generation strategy through marketing automation
- Use content marketing, social media, your website, SEO, and paid programs for lead generation
- Test, optimize, and measure your marketing campaigns
Downloadable Event Resources:
