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This presentation is the second part to our previous “Creating a Google-friendly Website” workshop. Click here to download the first workshop.

In this presentation, we will teach you quick WordPress skills to help you get the most out of website, including on-page optimization (SEO), link-building, security and more. We will also be giving out a worksheet for creating a content calendar and strategy.

We designed this presentation for busy small-business owners and self-employed professionals who want to quickly master the WordPress software.

Address: Fish Market Restaurant, 1855 South Norfolk Street, San Mateo, CA 94403

Meetup: San Francisco/peninsula Successful Thinkers

Date: November 21st, 2014 10:30am – 12:00pm

You’ll learn:

  • Advanced Content Creation
  • WordPress SEO
  • Shopping Carts & Payment Systems
  • Newsletters & Auto-responder Systems
  • Online Video Production
  • Social Media Integration
  • and much more.

Join our event and learn how to improve your WordPress website to generate more leads and sales. 

Downloadable Event Resources:

WordPress for Business & Content Marketing 101

PowerPoint Presentation (.pptx)

San Francisco/peninsula Successful Thinkers

WordPress for Business & Content Marketing 101

Microsoft Word Worksheet (.docx)

San Francisco/peninsula Successful Thinkers

Here is a list of things to do to improve your Content Marketing strategy:

  1. Start blogging + sharing posts with Buffer/HootSuite
    – make sure to link back to your website as much as possible to improve SEO results
    – budget either time or money into your marketing strategy
    – hire a writer and/or go to if you don’t have the time to write your own content
  2. Focus on long-tail keywords
    – make sure your efforts are ranking for the terms that are most meaningful to your brand and your customers
    – do a bit of basic research and then build a list of relevant keywords you will target through your content
  3. Automate/ Schedule your social media posting
    – sign up for Buffer or HootSuite
  4. Start making video (see examples)
    – make it short
    – don’t just talk, show visual examples
  5. Generate a List of Potential Topics – find a competitor and repurpose or improve their content
  6. Create an Outline – Intro > Illustration > Examples > Opinion > Conclusion
  7. Create a Conversation – use the words “you” and “I”
  8. Use Data – link to reputable data sources (easy backlinking)
  9. Keep Things Simple
  10. Proofread, Add a Picture and Schedule – publish on a schedule

Focus your efforts on your content, the absolute best way to have a successful website is is to create tools and resources that people link to. Boring I know.

Want more advice about web design and internet marketing? Read more from our blog!

I also encourage you to check out the rest of our site and/or contact us to review your current content marketing campaigns and make suggestions.

Geoffrey Purkis

Geoffrey Purkis is the owner and creator of He's a WordPress / Web developer, SEO and online marketer located in Lafayette, California. He is active on all of the major social networks and enjoys writing and teaching small business owners how to leverage the Internet to promote and grow their business. Click here to follow him on Google+.