SEO Audit: Outsource Easier

By February 19, 2013Uncategorized

SEO Report (2.19.2016):

Optimize images for your website Top Priority

Medium impact Easy to solve for Marketer

Why it’s important

An accurate text description of an image is valuable to search engines, and visually-impaired or blind website visitors. It’s also valuable to websites in potentially generating traffic from image searches as well as avoiding losing potential customers.

This text is contained in the Alternative Text or ‘Alt’ attribute, which is seen by search engines, various social image sharing sites (e.g Pinterest), and is converted to speech by software for the visually impaired. This makes an accurate description of the content of the image highly important.

Getting it done

  • Ensure your descriptions are accurate for the content of the image.
  • Avoid Alt Text longer than seven words. The absolute maximum would be 150 characters including spaces.
  • Use the most relevant descriptive keyword, and avoid repetitive keyword stuffing.
  • Consider how users performing an image search may look for different attributes than a web search.
  • File names and captions should also be logical. Images should also be optimised for load times, but larger and higher quality pictures will perform better in image search results.
  • Check for Alt Attributes in your WooRank Advanced Review under SEO > Images.

Engage and promote within your Twitter presence

Medium impact Easy to solve for Marketer

Why it’s important

Although the Twitter active user base is smaller than that of Facebook, it has been described as the nervous system of the Internet for the spread of content and information.

Although Twitter has a large general audience, it is used by a higher number of bloggers, writers, journalists and marketers, making it a great way to distribute news and resources. As a result it’s also more likely to result in other sites picking up your content and linking back to you.

Twitter™ Account Not found

The Twitter™ Account @outsourceeasier is available. Register it now! Add your Twitter account or create one.

Twitter is a fast-growing social network. If possible, register a Twitter account in your brand’s name now to prevent brandjacking.

Getting it done

  • Ensure your brand name is registered and your profile is optimized for Twitter’s profile design. Your background image can be used for additional information, contact details etc.
  • Use your bio to list relevant keywords as the description for your business to aid finding your profile.
  • Updates can be made at a relatively high frequency, including repeating earlier updates, as the Twitter stream means many followers might not see content when it is first posted.
  • Putting a full stop before replies to other Twitter users enables everyone to see your response e.g .@company
  • Use relevant hashtags, but don’t overdo it, and never use irrelevant topics simply because they’re trending.
  • Images have become more integrated into Twitter. Upload images alongside linking to articles.
  • Use Twitter tools to research your audience, manage accounts and help to report on metrics.
  • Check your Twitter Account in the Social section of your WooRank Advanced Review.

8 ALT attributes are empty or missing

  • Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.
  • Remember that search engine crawlers cannot actually “see” images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.
  • Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.
  • Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.
  • Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website’s page load times.

Google+ Publisher

Your website is missing a rel=”Publisher” tag for linking to your Google+ Page.

Your website is missing a rel=”Publisher” link to your Google+ Page. This type of authorship markup is great for your brand. It ensures that your company is featured in SERPs, as opposed to only individual authors as is common with rel=”Author”.

Google+ Page Not found

Add your Google+ profile or create one

This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


  • Render blocking – Remove or defer any JavaScript or CSS that interferes with loading above-the-fold content.


  • No Sitemap – Publish a site map and submit it to Google so it can more easily crawl your website.

Blogging Checklist

  • Add social sharing buttons to your blog.

Why is this important?
These handy little buttons make it super simple for your readers to share your content on their social networks. Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all.

What are we looking for?
Marketing Grader looks at the most recent post on your blog (found via your RSS) and look for links to Twitter, Facebook, LinkedIn, and so on.

  • Add social subscription options to your blog.

Why is this important?
Make it easy for people to stay in touch with your company however it is easiest for them.

What are we looking for?
Marketing Grader looks for links to Twitter, Facebook, LinkedIn, and Google+ on your blog home page.

  • Add an email subscription option to your blog.

What are we looking for?
Marketing Grader reviews your blog, looking for a submission form that includes the word “email.”

Social Media Checklist

  • Set up a Facebook business page.
    Add Facebook business page
    Why is this important?
    The average company saw a 185% increase in traffic after crossing 1,000 Facebook likes.
    What are we looking for?
    Marketing Grader reviews your homepage and looks for links to Twitter, Facebook, LinkedIn or Google+ on your homepage.
  • Link to your social media accounts from your home page.
    Why is this important?
    US Internet users spend 3X more time on blogs and social networks than on email. Make it easy for people to follow you however they want by letting them know where you can be found right up front.
  • What are we looking for?
    Marketing Grader reviews your homepage and looks for links to Twitter, Facebook, LinkedIn or Google+ on your homepage.

SEO Checklist

  • Use page titles without your company name.
    Why is this important?
    Because 60% of all organic clicks go to the top three organic search results, you need to do everything you can to nail one of those top spots. Optimize your page titles and use compelling meta data to get off on the right foot.What are we looking for?
    Marketing Grader looks at a sample of pages from your website and checks how many of them start with your company name. The tool assumes that your company name is what’s between the www. and the .com of your url. Ideally no pages use the company name in the title.
  • Use unique page descriptions.
    Why is this important?
    75% of users never go further than the first page of search results. You’ve got to do what you can to stand out in the pack of results, and compelling page descriptions is a good place to start.
    What are we looking for?
    Marketing Grader looks at a sample of pages from your website and checks how many of the page descriptions are unique.

Lead Generation Checklist

  • Create landing pages with forms to generate leads.
    Why is this important?
    Businesses with more than 40 landing pages get 12X more leads than those with only a few landing pages.
    What are we looking for?
    Marketing Grader looks at a sample of pages from your website and determines if any of them include a conversion form.

Optimizing your website’s performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.

PageSpeed Score: A (92%)
YSlow Score: C (78%)
Page Load Time: 4.4 seconds

Best-in-class webpages should load within 3 seconds. Any slower and visitors will abandon your site, reducing conversions and sales.

  • 47% of consumers expect a web page to load in 2 seconds or less.
  • 40% of people abandon a website that takes more than 3 seconds to load.

Total Page Size: 3.48MB – The page size should be less than 500kb.
The heavier the site page, the slower the load. For optimal performance, try to keep page size below 3MB.

Requests: 87 – The number of requests should be less than 50.
The more HTTP requests your website makes, the slower it becomes. Combine files to minimize the number of requests made.

Speed Recommendations:

  • Leverage browser caching
  • Remove query strings from static resources
  • Defer parsing of JavaScript
  • Serve scaled images
  • Optimize images
  • Optimize the order of styles and scripts
  • Add Expires headers
  • Make fewer HTTP requests
  • Minify JavaScript and CSS
  • Use cookie-free domains

Let us help you complete the tasks above and get your web pages and website ranked higher in major search engines like Google. We will help you dramatically increase targeted traffic, conversions, and sales from your website.

Give your business a big advantage over your less clued in competitors and improve your site’s performance with our small business SEO packages. They start for as little as $500, check out our packages.


SEO, Social Media, Video, Marketing, Blogging, & WordPress Tips, once a week.

Geoffrey Purkis

About Geoffrey Purkis